Give Away YOUR Book

By the pound more people turn to published authors for advice and information, almost every talking head interviewed has a book of their own. This unusual gimmick can put you miles ahead of average sales people, launching you to stardom in your industry. It’s easy if you know how … Write a book about all…

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Strategic Information Gathering

Somebody writes those detail packed industry reports, but who do you think benefits the most from them. Imagine, sitting down with your very best prospects, picking their brain and discovering every little details about their secret desires. This undercover gimmick does just that. For a trade association or your chamber of commerce commission a research…

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Customer Appreciation Extravaganza

Everyone likes a party, with several profit-boosting event marketing ideas already, this one goes back to basics. When was the last time you told your best customers ‘Thank You’? You can, should, and can profit from doing just that. Hire a speaker to share unusual sales gimmicks, a magician, an entertainer, or some other guest…

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Host a Scavenger Hunt

What a rejected New Zealand suitor did that could buzz up your business bottom line? Paul Holewa reports how a man after his wedding proposal was rejected by his girlfriend used Twitter for a scavenger hunt to give away the expensive wedding ring. Paul suggests the scavenger hunt idea for a Jeweler to use in…

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Create an Industry Event

Because your buyers want information, resources, and insight from their industry (right or wrong), why not give it to them. With this sales gimmick you are the ring master, by hosting an industry event for your customers you can bring together more buyers for fewer dollars. You choose either a city-to-city tour, or just in…

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