Often new technology leads us in a direction away from underlying fundamentals. For example, the tracking of open rates in e-mail marketing (and other digital marketing mediums.) Do email open rates they really matter?
It’s a fact that more than 35% of emails are never delivered and fewer than 27% are even opened. While email marketing is cheap, it can be more effective. A frequently recommended, but little followed tip about managing email marketing lists could double your profits per name and improve deliver ability by 90% overnight.