Tag Archives: social media marketing

Using social media automation

“I’m reading about Twitter automation tools that save me time with social media. What are your thoughts about social media automation?” — John

If you’re asking about the kind of social media automation that saves selling professionals time, then I’m for it. But if you’re talking about social media automation that broadcasts garbage, then I’m against it. Here’s why.

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Social Media Channels Are Worth Testing

“I’m hearing a lot about social media. I’ve dabbled, but just don’t know if there is anything there for the business-to-business marketer. What do you think?

Social media is just another channel for communications with your prospect and buyers. If customers are there already, that’s great, according to some observations may B2B customers are using social media.

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