Nothing is worse than a successful website failing to serve visitors by crashing every time it comes under load. Worse, you invest in traffic, then face the cost of emergency services when your site goes down in the middle of a marketing campaign. How can your business website better handle success?
It is thought a properly designed website will attract search engine traffic that is virtually free. If that traffic converts on popular terms then you could easily have a successful business website with little marketing costs. This is what SEO promises, but how important is SEO really?