A Lesson in Advertising from the Eighteenth Century

By Patrick Quinn, Professional Copywriter Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising‘. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers…

Continue Reading →

Page 32 of 32