You profit when every bit of your marketing works as hard as possible. Yet most copywriters are “once and done” with marketing campaigns, creatives, and efforts. Please don't do what they do; avoid this BIG marketing mistake.
Discover How To Generate More Leads And Make More Sales By Recycling Your Marketing
The typical copywriter runs a campaign once, then wanders to the next shiny object. Chasing new content and campaigns is a deadly mistake even seasoned businesses make.
Do you make this mistake in marketing?
You can avoid this mistake by concentrating on recycling your marketing. This concept is complex for some to understand. After all, most copywriters believe they are in the business of writing marketing.
In some ways, I understand. Running the same marketing campaigns is boring. Writing a new sales letter, starting a new campaign, and dreaming up ideas are fun.
An Unusual Way to Look At Copy Writing Work
Even with clients, writing something new is always more exciting than writing it again. As a copywriter, that's a dumb way to make a living Why do this to increase productivity, get more from every effort, and get results?
I don't know about you; I'm looking for profitable customers, not creating excitement. That is why I encourage clients to recycle their marketing. Your job is to get more from one piece through testing, systems, and re-purpose.
In today's podcast, you'll discover:
- How to make more sales with less effort, you can even be lazy,
- Secrets to optimize effort to produce the outcomes you desire,
- Mistakes marketers make that keep them from more clients,
- Unusual ways to do the work once and profit many times,
When you reuse the marketing you have, you don't need to do a lot of marketing. It's a ut developing controls. Everyone wins when you help your clients do more with what they have.
Why You're Not In The Writing Copy Business
Your service to customers isn't about what is doing fun and exciting to you – it's about creating the results they desire. Are you doing the work once and getting paid often, or are you slaving away doing one-off campaigns hoping things will work out?
By the way, I'm publishing many of these audio materials from my library. It's all v y good and relevant today, And when you join me for Q&A sessions, I may even personally deliver answers to your challenges.
[ED: If you research a niche market and then write copy for many clients who sell to the same audience, this saves time. Submit a question if you'd like to talk about writing for specific niches. This podcast isn't scratching the surface of how you can recycle your marketing. – Justin Hitt]