Who else wants more visitors to their website? These strategies to get you more website traffic. It doesn't matter if you have a business blog, catalog site, or sell services. Which of these are you doing for your clients?

Attracting the right visitors to your business blog helps boost conversion rates. These strategies attract website traffic that converts:

1. Laser like focus on your target customer. Know who your customer is, what they want, and what kind of information they are searching.
2. Content that speaks to challenges and problems faced by reader. Help readers solve real problems and make decisions about the best solution for them.
3. Inbound links from relevant media sources and trade publications. Attract visitors from places your customers already visit. Relevant links are the only links you will seek.
4. Promote content not the publications. Don't point to your business blog, instead connect readers with specific content. Play matchmaker with deep linking.
5. Find ten stable referral traffic sources. Watch your logs over the months and cultivate ten stable traffic sources by referral. These could be partners, directories, or social media.
6. Write for your readers, not for search engines. Search engine optimization is a gimmick. You'll get more buyers writing for your human readers first.
7. Improve site stickiness with opt-in. Always give readers a way to get more information, join email alerts, or to give you an email address. Your relevant follow up will keep them returning.
8. Focus on lead generation first. Attracting the right customers is most important. Selling on your blog you'll push away potential customers. Use your blog to qualify and generate a lead for specific follow up.
9. Make your RSS feed clear to visitors. Include an RSS link in your meta header, page content, and make it easy for readers to join your feed. This lets readers take you with them, bringing them back to your content more.
10. Let your personality show in every post. It's okay to be you when blogging. Yet, you do need a corporate policy on the voice your company wants presented. Personality is great if it advances company objectives.
11. Give something away on your blog for media attention. Your visitors want value, give it to them, and let your trade publications know you are giving things away. This gives people reason to visit.
12. Link bait at least once a month. Use top 10 lists, frequently asked questions, or other high value post at least once a month. This again give people reasons to recommend your site and link to you.

As they say, “There is no one way to get 100 customers, yet there are hundreds of ways to get one customer.” The same goes for increasing website traffic to your business blog.

Website Traffic Made Easy

Whether writing for yourself or client's best results comes from using these strategies. Start by choosing one per week to focus on as you build site volume. Which one will you use today?

Soon enough you'll have thousands of unique visitors, hundreds of leads, and new customers daily. Business blogs are a great way to drive traffic to catalogs and service sites too.

Which of these insights work for you?

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Justin Hitt

A business analyst who specializing in sales generating marketing copy. Author, copywriter, and publisher of newsletters that help clients transform business relationships into profits guaranteed. More than 20 years of experience with technical writing, sales copy, and lead generation.

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