More people turn to published authors for advice and information; almost every talking head interviewed has a book of their own. This unusual gimmick can put you miles ahead of average salespeople, launching you to stardom in your industry. It's easy, if you know-how.
Continue readingCategory Archives: Gimmicks
Strategic Information Gathering
Do you want to understand the intimate details about why your customers buy? With these insights, you can create a stampede of buyers. This undercover gimmick does that.
Continue readingCustomer Appreciation Extravaganza
Everyone likes a party, with several profit-boosting event marketing ideas already, this one goes back to basics. When was the last time you told your best customers ‘Thank You'? You can, should, and can profit from doing just that.
Continue readingHost a Scavenger Hunt
What a rejected New Zealand suitor did that could buzz up your business bottom line? Paul Holewa reports how a man after his wedding proposal was rejected by his girlfriend used Twitter for a scavenger hunt to give away the expensive wedding ring.
Continue readingCreate an Industry Event
Because your buyers want information, resources, and insight from their industry (right or wrong), why not give it to them. With this sales gimmick you are the ring master, by hosting an industry event for your customers you can bring together more buyers for fewer dollars.
You choose either a city-to-city tour, or just in your home town, create a trade show or expo for your very best target customers. Invite other companies who complement what you offer, share the costs, and you get huge amounts of free advertising.
This kind of event is news worthy, a great lead generation source, and an opportunity to pick the brains of your prospective customers. Include training, product demonstrations, and even a bit of fun — invite those who matter, but make it all about your prospects.
© 2009 Unusual Sales Gimmicks, All rights reserved.
Justin Hitt helps technical services selling professionals turn business relationships into profits guaranteed. Join his FREE newsletter for B2B selling professionals at http://InsideStrategicRelations.com/
How Announcing a Shortage Gets Product Flying Off Shelves
Do you have a warehouse full of products you want to sell? Real or not, a limited supply of your products will increase perceived value. In November, Kellogg Co. announces a waffle shortage due to plant servicing and extended rain.
Continue readingBe a Secret Benefactor
What did P. T. Barnum know in 1843 about finding buyers that you don't know today? In a world of instant communications, social media, and trying to be noticed, you can reach more buyers by staying hidden. Here's one gimmick that will keep people talking.
In Joe Vitale's program “The Power of Outrageous Marketing” (from Nightingale Conant) tells of P. T. Barnum's Free Grand Buffalo Hunt. This kind of event makes you money secretly, while cultivating good-will and publicity.
Host an outrageous party, invite your best prospects, customers, and let them enjoy themselves. Make it interesting, fun, but keep them wondering who setup the event until after the rave reviews come. Use hidden selling, follow up, and good-will to profit.
© 2009 Unusual Sales Gimmicks, All rights reserved.
Justin Hitt helps technical services firms who sell to other businesses generate more leads, while creating and keeping profitable customers. Have a selling question for Justin, visit http://AskJustinHitt.com/
Shifty Live Stamp Gets Attention
Before you even think about one of those ugly machine processed stamps that just screams junk mail, reach for a live stamp. If you want your mail opened, it must get the attention of a buyer.
Instead of just placing a stamp, let's get a little off center, placing the stamp sideways or upside down. Tests show you'll get better response with unique postage placement (as long as you are in the postal requirements.)
Test one stamp, two stamp, a sideways stamp, and more. Be unique, get the attention of buyers with your “probably done by a person look.” You won't have any chance of sharing your message if the letter is never opened, this helps.
© 2009 Unusual Sales Gimmicks, All rights reserved.
Justin Hitt turns simple contact information into profitable marketing campaigns for business-to-business technical services firms. Want results, ask Justin Hitt at http://AskJustinHitt.com/
Mystery Envelope Marketing
Using on-line bill pay services, rather than returning bills by mail, may be opening the door to a powerful marketing opportunity. What to do with all those envelopes in bills? How about using them for sneak up marketing.
For small mailings recycled envelopes add punch to appointment setting letters, follow up, and lead generation. This sales gimmick is especially good for building curiosity because it looks like anything but an advertisement.
Just black out any addresses, put your return address (not company name) and address as usual. Your recipient will wonder who is writing, even with their address in print showing through the envelope window.
© 2009 Unusual Sales Gimmicks, All rights reserved.
Justin Hitt helps business-to-business selling professionals generate more qualified leads, set more appointments, and earn more now. For help with your next targeted campaign, visit https://www.jwhco.com/