Grabbers in marketing help get your prospects attention, however, they must be relevant and enhance your sales message. One exercise to find grabbers is visiting your local Dollar Store.

Look at small items you can mail, put a sales letter inside, or illustrate a benefit of owning your product. For example, barrel of monkeys becomes “Stop Monkeying Around With Equipment Service, …“

You don't need to have your company name emblazoned all over it. Start with an idea that connects your reader with one of the benefits of owning your solution. Done right, you'll get past gatekeepers and get the appointment.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services marketers connect with real buyers, improve b2b lead generation, and helps you keep profitable customers. Add life to your next campaign, visit http://JustinHitt.com/

With President Obama's election a number of tasteful marketing connections are made, while others lack any value at all. What these marketers are doing is connecting with celebrity status.

Done correctly you can bring attention to an important issue (or service), for example by making the smallest ever Obama images nanotechnology is featured.

How can you ride along with a celebrity in promoting what it is you do? Even better, who could endorse your solution? Done tastefully, the right way, you can borrow credibility and fame for your solution.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Hitt Publishing Direct helps technology services firms connect with buyers, turning relationships into profits guaranteed. For solutions that grow your business, visit http://HittPublishingDirect.com/

For B2B firms lead “standard” lead follow up floats between 25% and 50% of volume within 30 days of capture. This is primarily because marketing professionals aren't prepared for follow up. How can your lead generation can be much more effective?

You can improve sales volume without increasing lead flow by preparing to follow up in advance of the initial contact. Setup a response kit, telephone script, or other quickly implemented tools rather than relying solely on sales people to take action.

By prepackaging your business lead follow up you'll be more responsive to buyers interests closer to their actual request. Target to follow up on ALL leads within 24-hours, if plan ahead, this is possible.

© 2008 Unusual Sales Gimmicks, All rights reserved.

Hitt Publishing Direct helps business-to-business service providers follow up quickly with automated systems and training. For the tools to follow up on more leads faster, visit https://www.jwhco.com/

How you describe what you do can set you apart and get your buyers attention quickly. This doesn't mean butcher the English language, but instead how to be descriptive.

The simple way of looking at this is how you describe yourself. If your a sales person, what kind of adjectives describe you. Are you a “sales consultant” or an “account representative”?

A more powerful approach is using copy writing to describe a common service in an unusual way, that positions your solutions as the right solution. Change the way you describe your industry, use the words of your customer, and be vivid for your prospects attention.

© 2008 Unusual Sales Gimmicks, All rights reserved.

AdBriefing Copywriting Tips provides a monthly insider newsletter that helps you turn words into sales. Free articles and newsletter at https://www.adbriefing.co.uk/