Shocking but understandable news about email subscriber view of email; “readers make little distinction between unsolicited emails and emails they signed up for, treating them all the same once they grew tired of the content.” Adam Blitzer writes on his blog B2B Marketing ROI.
Marketers are just plan lazy about email marketing, to the point I came across some stupid advice. This advice is so dumb, yet so readily followed, that I had to share it so you don't make this mistake.
Internet Retailer magazine suggests using email offers to multiple ongoing customer interactions. It's a great approach however, for the business-to-business marketing professional it leaves some challenges.
It's a fact that more than 35% of emails are never delivered and fewer than 27% are even opened. While email marketing is cheap, it can be more effective. A frequently recommended, but little followed tip about managing email marketing lists could double your profits per name and improve deliver ability by 90% overnight.
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