Category Archives: Internet Marketing

Twitter as a Business Internet Marketing Tool

What's all this crap with twitter? Is it something a business-to-business marketers ought to care about?

Some people get downright defensive when I say Twitter has little value in the business-to-business world right now. I've tested it for my business, but until I see it in my refer logs or it creates sales, I'll be skeptical.

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Traffic Testing Landing Pages

How much traffic would you send to a web landing page as the absolute minimum in order to make a decision on which test is best? I want to start split testing landing pages. — Carter Maya

Split testing landing pages is where you share traffic between two variations of the same page. Each page tests for specific copy writing changes or layout, both the same desired result. This is a great way to see what really works for your business website.

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