With more than a decade of systems administrative and software engineering experience, specializing in the support of high-traffic Internet publishers; I get a few questions. A common question is “How do I prioritize site changes for maximum business result?”
Speed matters from end-user experience through to your ability to generate revenue. There are three sides to any business website performance, and it doesn't just help to throw hardware at the problem. Let's look at how “slow” hurts your profits and what to do about it.
Here's what I use on top traffic catalog referring pages and key landing pages. There is a careful balance between improving sales and messing up a good thing. Ask these questions before tuning high traffic pages if you want maximum profit:
Many websites try to tell you how to increase your traffic, but very few show you how to plan for handling this increase. Unfortunately, you are just one good marketing campaign, inbound link, or media event away from a useless website that hungry visitors can't reach. Here's how to avoid being a victim to your own success.
Keywords are the result of your website context and value, they aren't your website, but they do help you best represent your visitors. In a recent post, I showed you free keyword search tools. Now, How do you choose keywords?