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Category Archives: Newsletter

Why Web Leads Are Garbage (and What To Do About It)

Eyes Open for Opportunity

{!firstname_fix} Over the 4th of July weekend, I had the opportunity to visit Toronto and noticed something interesting. It didn't click until I was driving along an overpass in Richmond VA last weekend. What was this strange observation?

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This entry was posted in Newsletter and tagged observational awareness, untapped opportunity on August 13 by Justin Hitt.

Learn More In Less Time While Improving Productivity

The fastest, most sure fire way to increase sales and marketing productivity without spending more on employee training and development.

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This entry was posted in Newsletter and tagged customer relations, employee training, management strategy, marketing productivity, nano learning, sales productivity, workplace productivity on June 15 by Justin Hitt.

TOO CLEVER BY HALF

Do you make these clever mistakes with your marketing? Many copywriters write copy that is too clever for the reader.

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This entry was posted in Newsletter and tagged audience match, direct response, persuasive copy on August 1 by Staff Writer.

The Problems With Industrial Advertising

Do you make these mistakes with industrial advertising? A blend of technical writing that still much be persuasive.

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This entry was posted in Newsletter and tagged business to business, effective campaigns, industrial advertising on July 15 by Patrick Quinn.

BOLD? EMPHATICALLY NOT!

This bold type mistake is happening in copy everyday. What is the right way to stress and place emphasis?

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This entry was posted in Newsletter and tagged copy cosmetics, increase response rates, type embellishments font on May 20 by Staff Writer.

WHERE’S THE SELL?

If you fail to include this one thing your sales copy will fail. A master copy skill you'll discover today.

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This entry was posted in Newsletter and tagged copywriting tips, sales offer, write sales letter on May 15 by Staff Writer.

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Elements of Writing Bullet Points
Trying to sell on the Internet
IF YOU CAN’T BE ORIGINAL, BE ACCURATE
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