More people turn to published authors for advice and information; almost every talking head interviewed has a book of their own. This unusual gimmick can put you miles ahead of average salespeople, launching you to stardom in your industry. It's easy, if you know-how.
Continue readingCategory Archives: Publicus
How to Write for Prospects and Buyers
Does your business blog has traffic but no sales? Perhaps something is missing in how you are writing for prospects and buyers. Here are some tips to get you back on track:
Continue reading
What To Do With Many Domains
“My company acquired 4,893 domains, all of which are idle or partially developed. What can I do with them to cover costs?”
Sarah Brentwood
Your situation is not unique. Many businesses get the domain bug as easily as anyone else. After securing their trade names, prospecting for potential marketing domains can create huge portfolios quickly. Fortunately, you have a few options.
Continue readingCommon Affiliate Marketing Mistakes
Affiliate Classroom provides a great article titled, “Worst Niche Site Mistakes and How to Fix ‘Em” which fits perfectly the mistakes I see business-to-business sites make with reseller or affiliate programs. Here are those mistakes in summary:
Continue readingDoes Your Message Stand Out
If you want your prospects attention then your message must resonate with their interests. Right now the economy, green business, and bailouts are big media topics. Should they lead your marketing discussion?
Continue reading