Category Archives: Publicus

Content suitable for the general public. A starting place for copywriters, marketers, and business development consultants who want more customers. To unlock more of this site, consider becoming a member.

Faster Business Website Now

Speed matters from end-user experience through to your ability to generate revenue. There are three sides to any business website's performance, and it doesn't just help to throw hardware at the problem. Let's look at how “slow” hurt your profits and what to do about it.

Continue reading

What To Do With Many Domains

“My company acquired 4,893 domains, all of which are idle or partially developed. What can I do with them to cover costs?”

Sarah Brentwood

Your situation is not unique. Many businesses get the domain bug as easily as anyone else. After securing their trade names, prospecting for potential marketing domains can create huge portfolios quickly. Fortunately, you have a few options.

Continue reading
Headline for article with cartoon and scary text saying Website Outage

Low-Cost Load Distribution for Static Content

Ever wanted a more reliable website but couldn't afford to upgrade your static servers? Here is a straightforward approach for distributing server load across multiple data centers to supply greater business website availability. Notice, this is a low-cost load distribution system, not load balancing.

Continue reading