A powerful guarantee removes risk from the prospect by removing the fear of failure. The risk and fear of choosing the wrong solution. As a copywriter, you can remove this obstacle to purchase using a “Risk reversal guarantee” like the one featured here.
More people turn to published authors for advice and information; almost every talking head interviewed has a book of their own. This unusual gimmick can put you miles ahead of average salespeople, launching you to stardom in your industry. It's easy, if you know-how.
Continue readingSpeed matters from end-user experience through to your ability to generate revenue. There are three sides to any business website's performance, and it doesn't just help to throw hardware at the problem. Let's look at how “slow” hurt your profits and what to do about it.
Continue readingDo you want to understand the intimate details about why your customers buy? With these insights, you can create a stampede of buyers. This undercover gimmick does that.
Continue readingWhile some marketers fantasize about reach, brand, and exposure, while others profit. If you want to know what defines business website success, you are in the right place. Here's how to earn more from your business website.
Continue readingWhile Google doesn't currently put priority page speed as a factor for ranking, they agree that speed is a huge benefit to users. After watching the video below of what Matt Cutts of Google says, I'll share a few points I've found in website management.
Continue readingWhat a rejected New Zealand suitor did that could buzz up your business bottom line? Paul Holewa reports how a man after his wedding proposal was rejected by his girlfriend used Twitter for a scavenger hunt to give away the expensive wedding ring.
Continue readingBecause your buyers want information, resources, and insight from their industry (right or wrong), why not give it to them. With this sales gimmick you are the ring master, by hosting an industry event for your customers you can bring together more buyers for fewer dollars.
You choose either a city-to-city tour, or just in your home town, create a trade show or expo for your very best target customers. Invite other companies who complement what you offer, share the costs, and you get huge amounts of free advertising.
This kind of event is news worthy, a great lead generation source, and an opportunity to pick the brains of your prospective customers. Include training, product demonstrations, and even a bit of fun — invite those who matter, but make it all about your prospects.
© 2009 Unusual Sales Gimmicks, All rights reserved.
Justin Hitt helps technical services selling professionals turn business relationships into profits guaranteed. Join his FREE newsletter for B2B selling professionals at http://InsideStrategicRelations.com/