Category Archives: Publicus

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Be a Secret Benefactor

What did P. T. Barnum know in 1843 about finding buyers that you don't know today? In a world of instant communications, social media, and trying to be noticed, you can reach more buyers by staying hidden. Here's one gimmick that will keep people talking.

In Joe Vitale's program “The Power of Outrageous Marketing” (from Nightingale Conant) tells of P. T. Barnum's Free Grand Buffalo Hunt. This kind of event makes you money secretly, while cultivating good-will and publicity.

Host an outrageous party, invite your best prospects, customers, and let them enjoy themselves. Make it interesting, fun, but keep them wondering who setup the event until after the rave reviews come. Use hidden selling, follow up, and good-will to profit.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services firms who sell to other businesses generate more leads, while creating and keeping profitable customers. Have a selling question for Justin, visit

What To Do With Many Domains

“My company acquired 4,893 domains, all of which are idle or partially developed. What can I do with them to cover costs?”

Sarah Brentwood

Your situation is not unique. Many businesses get the domain bug as easily as anyone else. After securing their trade names, prospecting for potential marketing domains can create huge portfolios quickly. Fortunately, you have a few options.

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Shifty Live Stamp Gets Attention

Before you even think about one of those ugly machine processed stamps that just screams junk mail, reach for a live stamp. If you want your mail opened, it must get the attention of a buyer.

Instead of just placing a stamp, let's get a little off center, placing the stamp sideways or upside down. Tests show you'll get better response with unique postage placement (as long as you are in the postal requirements.)

Test one stamp, two stamp, a sideways stamp, and more. Be unique, get the attention of buyers with your “probably done by a person look.” You won't have any chance of sharing your message if the letter is never opened, this helps.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt turns simple contact information into profitable marketing campaigns for business-to-business technical services firms. Want results, ask Justin Hitt at

Mystery Envelope Marketing

Using on-line bill pay services, rather than returning bills by mail, may be opening the door to a powerful marketing opportunity. What to do with all those envelopes in bills? How about using them for sneak up marketing.

For small mailings recycled envelopes add punch to appointment setting letters, follow up, and lead generation. This sales gimmick is especially good for building curiosity because it looks like anything but an advertisement.

Just black out any addresses, put your return address (not company name) and address as usual. Your recipient will wonder who is writing, even with their address in print showing through the envelope window.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps business-to-business selling professionals generate more qualified leads, set more appointments, and earn more now. For help with your next targeted campaign, visit

Dollar Store Marketing Ideas

Grabbers in marketing help get your prospects attention, however, they must be relevant and enhance your sales message. One exercise to find grabbers is visiting your local Dollar Store.

Look at small items you can mail, put a sales letter inside, or illustrate a benefit of owning your product. For example, barrel of monkeys becomes “Stop Monkeying Around With Equipment Service, …

You don't need to have your company name emblazoned all over it. Start with an idea that connects your reader with one of the benefits of owning your solution. Done right, you'll get past gatekeepers and get the appointment.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services marketers connect with real buyers, improve b2b lead generation, and helps you keep profitable customers. Add life to your next campaign, visit

Connect with Celebrity Status

With President Obama's election a number of tasteful marketing connections are made, while others lack any value at all. What these marketers are doing is connecting with celebrity status.

Done correctly you can bring attention to an important issue (or service), for example by making the smallest ever Obama images nanotechnology is featured.

How can you ride along with a celebrity in promoting what it is you do? Even better, who could endorse your solution? Done tastefully, the right way, you can borrow credibility and fame for your solution.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Hitt Publishing Direct helps technology services firms connect with buyers, turning relationships into profits guaranteed. For solutions that grow your business, visit