By Justin Hitt, Professional Industrial Copywriter Do you really need to be in a field to write copy for it?

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By Justin Hitt, Professional Industrial Copywriter Likely turning in his grave, Claude Hopkin’s would be dismayed by today’s haphazard use

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by Patrick Quinn I know nothing about design. I do, however, know a little about typography, since I started my

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By Patrick Quinn, Professional Copywriter It often happens – no, it usually happens – that advertisers, once they have run

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By Patrick Quinn, Professional Copywriter Every ad, brochure, website or radio commercial should initially fulfill one very important task. And

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By Patrick Quinn, Professional Copywriter It has been scientifically proven that most of us take in only around 40% of

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Copywriting Tips This article is brought to you by www.AdBriefing.com. Our aim is to produce a library of informative pieces

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