So you've heard a lot about marketing on the Internet. Yes, your business blog and website goes beyond just one-to-one communications with prospects, or a service tool for customers, but the nature of this tool provides additional information.
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Why an Industrial Website?
Many industrial and business-to-business providers ask the question, “Why do I need an Industrial website and what's the difference?” This is a critical question to ask yourself if you want website profits.
Be Careful Where You Get Your Information
Have you ever searched for information about Internet marketing or building a profitable website, only to be frustrated? I've come across a great board for domain sales, it seemed to have a few good nuggets here and there. However, I was surprised by what I found …
Why Business-to-Business Firms Get Into Affiliate Marketing
You've probably noticed that some of your vendors will give you a percentage of new sales through their affiliate programs. They find affiliate marketing as a way to add sales channels. But there are many ways to use affiliate marketing as a business-to-business firm.
Continue readingThe Problems With Industrial Advertising
Advertising Tips
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THE PROBLEM WITH INDUSTRIAL ADVERTISING
Patrick Quinn
I think it true to say that industrial advertising, the sort that fills the pages of the thousands of technical and semi-technical magazines, is the most neglected of all advertising types. You only have to flick through the pages of publications like Bulk Handling International, or Building Services & Environmental Engineer, for instance, to see that advertisers are nowhere near as clever with their promotional work as are their counterparts at the consumer end of things.
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