Tag Archives: content marketing

Planning for an Increase in Website Traffic

Many websites try to tell you how to increase your traffic, but very few show you how to plan for handling this increase. Unfortunately, you are just one good marketing campaign, inbound link, or media event away from a useless website that hungry visitors can't reach. Here's how to avoid being a victim to your own success.

Continue reading →
Headline for article with cartoon and scary text saying Website Outage

Low-Cost Load Distribution for Static Content

Ever wanted a more reliable website but couldn't afford to upgrade your static servers? Here is a straightforward approach for distributing server load across multiple data centers to supply greater business website availability. Notice, this is a low-cost load distribution system, not load balancing.

Continue reading →

Why Am I Giving So Much Away For Free?

I was asked, “Why have you decided to publish a free weblog that's available to the public after so long with just paid client sites?  Especially since past columns written for Building Business Relationships talk badly about blogging, even suggesting weblogs just be used as a project management tool.”  Don't worry; I'm not jumping on any bandwagon, I haven't sold out, and this resource isn't really free.

Continue reading →