Do you want more sales and high-quality leads? What you test matters when doing conversion rate optimization. Today's episode covers mistakes to avoid when doing conversion rate optimization.Continue reading
While some marketers fantasize about reach, brand, and exposure, while others profit. If you want to know what defines business website success, you are in the right place. Here's how to earn more from your business website.Continue reading
How much traffic would you send to a web landing page as the absolute minimum in order to make a decision on which test is best? I want to start split testing landing pages. — Carter Maya, Dallas, TX.
Split testing landing pages is where you share traffic between two variations of the same page. Each page tests for specific copywriting changes or layouts with the desired result. This is a great way to see what works for your business website.Continue reading