Do you want more profitable lead generation? Monetization of leads starts in the follow up, not the capture. It's easy to compile a list of prospects.
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Using E-mail to Enhance Customer Interactions
Internet Retailer magazine suggests using email offers to multiple ongoing customer interactions. It's a great approach however, for the business-to-business marketing professional it leaves some challenges.
Learn More In Less Time While Improving Productivity
Chances are sales people are busy, marketing resources are limited, and training is considered an expensive burden. It is unfortunate for most business-to-business firm that they believe this way, because employee training and development is the most cost effective way to increase productivity.
Continue readingHow To End The Customer Attraction Struggle
Are you struggling to create and keep profitable customers? Like many industrial business-to-business firms, you can't have enough profitable buying customers. But why is this so difficult in today's marketplace?
Continue readingHow To Measure Customer Satisfaction And Relationship Value
Widely accepted facts about customer satisfaction prove it's in your best interest to keep customers happy. However, very few studies tell you how to measure this satisfaction. In this column, you'll learn how to measure customer satisfaction and relationship value in a way that increases business profits.
Continue readingA Business As The Study Of Customer Desires
Part Host, Part Boss, Part Friend. Before he started his business, Coleman Lee Finkel spent half-century thinking about what other people were doing wrong that he could do right. By Tanya Mohn. [New York Times: Business]
Mr. Coleman Lee Finkel is the perfect example of a relationship builder that knows exactly what his customers want, provides it, and enjoys his life as a business leader. At 72 (in 1992), he started the Coleman Center, a conferencing center in Midtown Manhattan, built on the understanding and research of what makes a perfect environment for meetings.
Continue readingHow Each Interaction Contributes To Relationship Building
Customer interaction points are your most valuable tool to building strong and profitable relationships. A customer interaction point is any event where your customer considers or comes in contact with your product or service.
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