Tag Archives: direct response

Why E-mail Open Rates Don’t Matter

No matter what another guru might say, e-mail open rates do NOT mean anything in e-mail marketing and I'll show you why in this article.

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Business Blog Extends Database Marketing Efforts

Recently I came across another way of looking at blogging and your business website. It introduce an idea that I had not considered in that light, an ideas that extends the way I market on the Internet. Instead of a business blog being a separate medium, consider this …

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