Are you tired of the high cost of prospecting? Do you want to reach prequalified and valuable leads for less? Pay close attention, this method proves itself every time you use it.
Continue readingTag Archives: direct response
Why E-mail Open Rates Don’t Matter
Give Away YOUR Book
More people turn to published authors for advice and information; almost every talking head interviewed has a book of their own. This unusual gimmick can put you miles ahead of average salespeople, launching you to stardom in your industry. It's easy, if you know-how.
Continue readingBusiness Blog Extends Database Marketing Efforts
Recently I came across another way of looking at blogging and your business website. It introduce an idea that I had not considered in that light, an ideas that extends the way I market on the Internet. Instead of a business blog being a separate medium, consider this …
Getting Your Message Across
It has been scientifically proven that most of us take in only around 40% of what we actually see. Our brains edit out the other 60% of visual information as unimportant.
On these grounds, if you have a serious proposition to make in your website, brochure, or sales letter, it would be wise to repeat it. And not just once, but several times.
Just because you are deeply immersed in your offer or promise, it doesn’t follow that your market will be likewise informed after only one reading. Ads, brochures, and websites are the most negligently read materials on the planet.
Aside from you, nobody has any real or abiding interest in them. Always remember that you are preaching to the indifferent.
Therefore, if you have something to say – say it often. Everything will bear repetition if it is sufficiently interesting to the audience.
If you’re stuck with copywriting problems, or suffering from writer's block, or can’t quite come up with that elusive headline may I recommend our own sales writers’ resource ebook Word Power III?
You’ll find ready-made copy such as headlines, tag lines, link lines, calls to action, price defenders, guarantees, and more, which you can lift straight from the page and adopt or adapt. You’ll also discover a sales writers’ thesaurus in the form of a theme finder, which will cure writer's block forever. You can see it in the Word Power III: Copywriting Bible.
© 2005 Markethill Publishing