No matter what another guru might say, e-mail open rates do NOT mean anything in e-mail marketing and I'll show you why in this article.
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Tag Archives: email marketing
Worried About SPAM Filters on Email?
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Using E-mail to Enhance Customer Interactions
Internet Retailer magazine suggests using email offers to multiple ongoing customer interactions. It's a great approach however, for the business-to-business marketing professional it leaves some challenges.
Keeping Email Marketing Lists Clean
It's a fact that more than 35% of emails are never delivered and fewer than 27% are even opened. While email marketing is cheap, it can be more effective. A frequently recommended, but little followed tip about managing email marketing lists could double your profits per name and improve deliver ability by 90% overnight.