Tag Archives: email marketing

Why E-mail Open Rates Don’t Matter

No matter what another guru might say, e-mail open rates do NOT mean anything in e-mail marketing and I'll show you why in this article.

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Keeping Email Marketing Lists Clean

It's a fact that more than 35% of emails are never delivered and fewer than 27% are even opened. While email marketing is cheap, it can be more effective. A frequently recommended, but little followed tip about managing email marketing lists could double your profits per name and improve deliver ability by 90% overnight.

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