Tag Archives: internet marketing

How to measure business website success

While some marketers fantasize about reach, brand, and exposure, if you really want to know what defines business website success then you are in the right place. It's truth that bounce rate is important, number of visitors contributes, but your bottom line measure of business website success is summed up in two formulas:

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Twitter as a Business Internet Marketing Tool

What's all this crap with twitter? Is it something a business-to-business marketers ought to care about?

Some people get downright defensive when I say Twitter has little value in the business-to-business world right now. I've tested it for my business, but until I see it in my refer logs or it creates sales, I'll be skeptical.

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