I've been doing some Internet marketing programs for local businesses and have been amazed by the fixation on Google Pagerank. Everyone wants a high page rank, believing it to be the magic ticket to results on-line. Here's the truth.
What's all this crap with twitter? Is it something a business-to-business marketers ought to care about?
Some people get downright defensive when I say Twitter has little value in the business-to-business world right now. I've tested it for my business, but until I see it in my refer logs or it creates sales, I'll be skeptical.
With all the buzz of search engine marketing very few so-called SEO experts understand the real purpose of search engines. They tell you search engines are there to bring you traffic. That's wrong!
A podcast on how to increase leads and sales from your business website, from the Business Website Profits series on GeekCast.fm. Show introduction and strategies.
We have our main catalog site, a industry trade publication, and several product specific mini-sites. Are there any drawbacks to this kind of network for building traffic?
You have multiple business websites serving the same audience, each with their own theme and visitor value. I find one of the biggest drawbacks to build such a network of sites is maintenance. But it does have value.