I've been doing some Internet marketing programs for local businesses and have been amazed by the fixation on Google Pagerank. Everyone wants a high page rank, believing it to be the magic ticket to results on-line. Here's the truth.
Tag Archives: internet marketing
Twitter as a Business Internet Marketing Tool
What's all this crap with twitter? Is it something a business-to-business marketers ought to care about?
Some people get downright defensive when I say Twitter has little value in the business-to-business world right now. I've tested it for my business, but until I see it in my refer logs or it creates sales, I'll be skeptical.
Search Engines Only Want to Help Their Visitors
With all the buzz of search engine marketing very few so-called SEO experts understand the real purpose of search engines. They tell you search engines are there to bring you traffic. That's wrong!
[Podcast] Introducing a Show for Business Websites
A podcast on how to increase leads and sales from your business website, from the Business Website Profits series on GeekCast.fm. Show introduction and strategies.
Building Partner or Collaborative Networks
We have our main catalog site, a industry trade publication, and several product specific mini-sites. Are there any drawbacks to this kind of network for building traffic?
You have multiple business websites serving the same audience, each with their own theme and visitor value. I find one of the biggest drawbacks to build such a network of sites is maintenance. But it does have value.