Speed matters from end-user experience through to your ability to generate revenue. There are three sides to any business website's performance, and it doesn't just help to throw hardware at the problem. Let's look at how “slow” hurt your profits and what to do about it.
Continue readingTag Archives: lead generation
Optimizing Content Web Pages for Greater Profits
Here's what I use on top traffic catalog referring pages and key landing pages. There is a careful balance between improving sales and messing up a good thing. Ask these questions before tuning high traffic pages if you want maximum profit:
More Leads from Your Business Website
Are you concerned about traffic to your business website is growing but you aren't collecting more leads? This is a common challenge I help clients address. Here are several actions to take that increase leads from your business website: Continue reading
Getting Started Guide to Web Traffic
So your business has a fancy website, but are you making any money. A business website without highly qualified visitors is a waste of marketing dollars. Here's your quick start guide to driving qualified buyers to your business website:
A Proven Article Marketing Strategy
In my quest for low cost high quality traffic sources I've read a number of article marketing reports. Many will ruin your site credibility while some make good points. Here's a proven way to attract qualified traffic to your business website with articles:
Continue readingNot Understanding Article Marketing Can Hurt You
As I see more business-to-business content in article directories I realize how little your webmasters know about marketing with articles. Not understanding article marketing can hurt website traffic instead of helping.
Google Pagerank Doesn’t Matter
I've been doing some Internet marketing programs for local businesses and have been amazed by the fixation on Google Pagerank. Everyone wants a high page rank, believing it to be the magic ticket to results on-line. Here's the truth.
Traffic Testing Landing Pages
How much traffic would you send to a web landing page as the absolute minimum in order to make a decision on which test is best? I want to start split testing landing pages. — Carter Maya, Dallas, TX.
Split testing landing pages is where you share traffic between two variations of the same page. Each page tests for specific copywriting changes or layouts with the desired result. This is a great way to see what works for your business website.
Continue readingUsing Affiliate Marketing for Testing
Let's say you want to use a public domain product to improve your lead generation. This method is hyped as a source of free content for your website. How do you know if it would be worth your time?
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