If your client asks for it and all you do is write a press release, then you are doing them a great disservice. Don't make this harmful mistake in copywriting. Instead, help the client understand what is necessary to get their results.
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How Announcing a Shortage Gets Product Flying Off Shelves
Do you have a warehouse full of products you want to sell? Real or not, a limited supply of your products will increase perceived value. In November, Kellogg Co. announces a waffle shortage due to plant servicing and extended rain.
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