While it's exciting for SEO consultants to show you which keywords they rank well, they fail to show which keywords convert. They also fail to recognize that a profitable site may have more than 80% of their traffic coming from direct requests.
With all the buzz of search engine marketing very few so-called SEO experts understand the real purpose of search engines. They tell you search engines are there to bring you traffic. That's wrong!
How many people are really searching for the product or service you offer? Think about it, do potential customers really know what to search on to find you? The answer may surprise you.