Everybody wants search engines to send them free traffic but very few know how to attract traffic to a business blog. It's easy if you know how. While many of the things I'll show you are from search engine optimization (SEO), they also improve your site usability. Here are several good SEO strategies to bring traffic to your business blog:
While it's exciting for SEO consultants to show you which keywords they rank well, they fail to show which keywords convert. They also fail to recognize that a profitable site may have more than 80% of their traffic coming from direct requests.
So your business has a fancy website, but are you making any money. A business website without highly qualified visitors is a waste of marketing dollars. Here's your quick start guide to driving qualified buyers to your business website:
Doing some web analytic work for a client I noticed something strange about their web logs. They had recently hired an SEO firm and was very happy with the traffic they create, however, wanted more sales. What I found surprised everyone.
My visitors are returning and staying with my website but Google must hate me because my page ranking is so low. What can I do for my business website? — Carter Maya
I know this isn't the answer you are looking for, but considering Google PageRank is only one part of your business website marketing mix, don't worry about it. Instead, focus on your visitors and buyers interests.
It is thought a properly designed website will attract search engine traffic that is virtually free. If that traffic converts on popular terms then you could easily have a successful business website with little marketing costs. This is what SEO promises, but how important is SEO really?