With more than a decade of systems administrative and software engineering experience, specializing in the support of high-traffic Internet publishers; I get a few questions. A common question is “How do I prioritize site changes for maximum business result?”
Tag Archives: website design
Faster Business Website Now
Speed matters from end-user experience through to your ability to generate revenue. There are three sides to any business website's performance, and it doesn't just help to throw hardware at the problem. Let's look at how “slow” hurt your profits and what to do about it.
Continue readingOptimizing Content Web Pages for Greater Profits
Here's what I use on top traffic catalog referring pages and key landing pages. There is a careful balance between improving sales and messing up a good thing. Ask these questions before tuning high traffic pages if you want maximum profit:
Planning for an Increase in Website Traffic
Many websites try to tell you how to increase your traffic, but very few show you how to plan for handling this increase. Unfortunately, you are just one good marketing campaign, inbound link, or media event away from a useless website that hungry visitors can't reach. Here's how to avoid being a victim to your own success.
Continue readingWhat Keywords Mean to Your Business Website
Keywords are the result of your website context and value, they aren't your website, but they do help you best represent your visitors. In a recent post, I showed you free keyword search tools. Now, How do you choose keywords?
[Podcast] Technology is Great When it Works
How to prevent wreck and ruin of your business website, plus the one thing you cannot forget to do when recording audio for online marketing. A story about technology failure and how to prevent it.
Can Your Website Handle Success?
Nothing is worse than a successful website failing to serve visitors by crashing every time it comes under load. Worse, you invest in traffic, then face the cost of emergency services when your site goes down in the middle of a marketing campaign. How can your business website better handle success?
The Internet is Constantly Changing
Doesn't it seem like technology changes faster than any one person can master? How do you keep your website up to date with technology while still attracting customers? My answer will surprise you …
Most Important Thing About Your Website
It doesn't matter how well you write copy, the images you use, or how you capture leads if it takes forever to load your pages. The speed of your web server from the end-user last mile is more critical than anything else on your website.