Part Host, Part Boss, Part Friend. Before he started his business, Coleman Lee Finkel spent half-century thinking about what other people were doing wrong that he could do right. By Tanya Mohn. [New York Times: Business]
Mr. Coleman Lee Finkel is the perfect example of a relationship builder that knows exactly what his customers want, provides it, and enjoys his life as a business leader. At 72 (in 1992), he started the Coleman Center, a conferencing center in Midtown Manhattan, built on the understanding and research of what makes a perfect environment for meetings.
What makes Finkel unique?
- He doesn't limit himself to what others are doing in the same industry. Instead of building a conference center just like everyone else, he produced an experience unlike any other. Every element of the organization sets it apart from those around him; customers get what they desire more functionally.
- He built his organization on a personal study of customers' desired results. Before launching his conference service, Finkel spent lots of time researching his offer by attending conferences, noting deficiencies in other providers, studying contributing factors, and noting product experience. He made this part of what he does and enjoyed delivering what the customer expects.
- He used his own experience from the customers' perspective to improve service. Drawing from personal experiences in your customers' shoes helps get you started in filling gaps in the current marketplace. Build on this with frequent customer surveys and the practice of gathering feedback from customers.
- He demonstrates enthusiasm for his work and shares it with employees. Finkel involves his staff by allowing everyone to chair meetings, to almost be him in the organization's decisions. He creates an experience for his employees by giving them the chairman's chair and gavel to lead a team effort.
- He incorporates life experiences with management practice. Using what he learned from his father's business practices, his experiences in the Marine Corps, and his career life, Finkel conveys a strong holistic management practice involving employees. He'll spend less time making the mistakes others have already found solutions to.
- He knows his subject from various angles and perspectives. Finkel is the author of The Environment Is the Meeting and five other books on meeting management. He knows his business, has consulted in the area, and shares his knowledge with others. Customers can know what to expect before they contract their company's services.
You will build your popularity in terms of what customers want. This strengthens business relationships. Savvy buyers are magnetically attracted to solutions providers. The best time to start Mr. Finkel's methods is now!
