No matter who you write copy for, Jay Abraham has insights that can help you write copy that sells. In this video, he shares his “Amazon Copywriting Shortcut,” which saves him time creating copy that increases sales. Listen carefully; you can use several “hidden” insights right now.
What Amazon Teaches About Copywriting You Won't Learn Anywhere Else
What's impressive about this insight is that you're getting language, context, and feedback from buyers in your market topic. Remember, some reviewers are paid professionals who write review copy designed to sell books.
Use this method to …
- Write headlines instantly,
- Discover benefits and payoffs on someone else's dime,
- Drill down to what buyers want in your topic,
- Practical ways to extract what buyers are thinking,
- Reveal emotional leverage points for copy,
Profit from Amazon's investment in copywriters, plus look into the minds of buyers through their feedback. This is a more accessible shortcut than anyone can imagine. Jay Abraham simplifies going from concept to copy so you can write and create copy instantly.
Why This Approach is a Copywriting Shortcut For Writing Copy That Converts
The only genuine opinion that matters is that of customers. When you hear from those who purchase solutions for real problems, you gain insights for persuasion. Even bad reviews are helpful.
Look at how the problem is described and what points are at the top of buyers' minds. What is missing that you could include in your solutions? Are there any specific features that buyers rave about?
Test your assumptions with lead-generation campaigns on specific themes. If you are writing a book, share articles on the topic that lead to a waiting list. Do you have a more complex solution? Look for books that talk about the problem you solve.
This works for business-to-business products, too. Look at complementary solutions on the consumer site, or use this method with industrial catalogs. Compile both positive and negative feedback to consider in your research.
Understand That Not All Reviews Deserve Consideration In Your Marketing Strategy
At first glance, reviews on Amazon and other shopping platforms may seem like a gold mine. They are. Yet, understand the majority of them are made up, paid reviewers, or part of someone else's marketing effort.
Yes, it's true. Many reviews are incentivized. Don't only look at the extremes; sample across every rating, looking for buyers' language, perspective, and emotions. We use sentiment analysis and artificial intelligence to derive context when working with clients.
In this same context, develop a mapping of review alighted to customer avatars, then matrix problems to solve. You'll end up with a commercial intent keyword phrase and many supporting transactional and informational terms.
At a minimum, you can write hundreds of headlines based on the buyer's emotions. Each review becomes a portal into the mind of the buyer. The key is translating these words into lead generation and then measuring conversion.
Discover Valuable Lessons From A Billion Dollar Search Engine For Buyers
Why not let Amazon do all the heavy lifting? There is so much to learn. Better yet, apply these methods to any platform that has reviews. Deep dive into the minds of your prospects with actual data.
Start saving time. Make more sales with these copywriting tips. What other ideas do you have from Jay Abraham that we can help you implement? Start selling more today.
Ed. Note: If you're just getting started with the insights of Jay Abraham, get a copy of his book “Getting Everything You Can Out of All You've Got,” which is worth multiple reads. In this book, you'll discover the 21 ways to out-think, out-perform, and out-earn the competition.
Jay Abraham is the 21.7 billion dollar man, one of the most effective strategic marketing and growth experts worldwide. Jay has spent his entire career helping executives solve problems and fix businesses. To learn more about this unique approach visit https://www.abraham.com/
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