Real or not, a limited supply of your products will increase percieved value. In November Kellogg Co. announces waffle shortage due to plant servicing and extended rain.
All you need is a believable reason and you may have a social media (viral) marketing hook that increases sales. People want what they can't get, so instead of hiding delays, expose them in your marketing.
Work this kind of promotion with your resale channels, but understand, the shortage must be temporary. Not being able to deliver must be because of demand, uncontrollable circumstances, or part of a marketing effort. False move here and your competition will use it against you.
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Justin Hitt helps technical services firm create and keep profitable customers, to ask him questions about improving your marketing visit http://AskJustinHitt.com/