Author Archives: Staff Writer

About Staff Writer

Helping copywriters attract top earnings with words that sell without struggling for years. Transforming frustrating jobs into extraordinary freedom with sales persuasion insights. Inspired by world-renowned copywriter Patrick Quinn.

Strategic Information Gathering

Somebody writes those detail packed industry reports, but who do you think benefits the most from them. Imagine, sitting down with your very best prospects, picking their brain and discovering every little details about their secret desires. This undercover gimmick does just that.

For a trade association or your chamber of commerce commission a research report on the needs and desires of your customers. Use the report to interview prospective customers and then publish your results. Can't be a sales pitch, truly seek to understand the state and concerns in their business. This gimmick puts you in front of buyers in a non-selling environment where you get to pick their brains about your buyers biggest challenges.

You'll be doing a great service for your customers industry while collecting valuable strategic information you couldn't get any other way. Done right you'll also get valuable face time with real decision makers. After you're done, save the report for sales planning and give copies to your best customers who will benefit from what you've discovered.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Experience the unusual results Justin Hitt brings to business-to-business technical services clients when supercharging their sales quickly. If you want to spice up your campaigns get happily involved at

Host a Scavenger Hunt

What a rejected New Zealand suitor did that could buzz up your business bottom line? Paul Holewa reports how a man after his wedding proposal was rejected by his girlfriend used Twitter for a scavenger hunt to give away the expensive wedding ring.

Paul suggests the scavenger hunt idea for a Jeweler to use in marketing, but you can go so much further. Imagine hiding hints around your showroom, across town with partner businesses, in your trade show both, and other places you want prospects peeking.

You don't even need to hide something related to your business, just make every hint relevant to what your buyers need to know to purchase. Motivated buyers respond to adventure. With a strong prize for the right audience, the right publicity, and your scavenger hunt will draw in prospects for your database quickly.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services firms use hidden resources they already own to attract profitable customers in any economy. For more ideas you can profit from, get his FREE newsletter for selling professionals at

Create an Industry Event

Because your buyers want information, resources, and insight from their industry (right or wrong), why not give it to them. With this sales gimmick you are the ring master, by hosting an industry event for your customers you can bring together more buyers for fewer dollars.

You choose either a city-to-city tour, or just in your home town, create a trade show or expo for your very best target customers. Invite other companies who complement what you offer, share the costs, and you get huge amounts of free advertising.

This kind of event is news worthy, a great lead generation source, and an opportunity to pick the brains of your prospective customers. Include training, product demonstrations, and even a bit of fun — invite those who matter, but make it all about your prospects.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services selling professionals turn business relationships into profits guaranteed. Join his FREE newsletter for B2B selling professionals at

Be a Secret Benefactor

What did P. T. Barnum know in 1843 about finding buyers that you don't know today? In a world of instant communications, social media, and trying to be noticed, you can reach more buyers by staying hidden. Here's one gimmick that will keep people talking.

In Joe Vitale's program “The Power of Outrageous Marketing” (from Nightingale Conant) tells of P. T. Barnum's Free Grand Buffalo Hunt. This kind of event makes you money secretly, while cultivating good-will and publicity.

Host an outrageous party, invite your best prospects, customers, and let them enjoy themselves. Make it interesting, fun, but keep them wondering who setup the event until after the rave reviews come. Use hidden selling, follow up, and good-will to profit.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services firms who sell to other businesses generate more leads, while creating and keeping profitable customers. Have a selling question for Justin, visit

Shifty Live Stamp Gets Attention

Before you even think about one of those ugly machine processed stamps that just screams junk mail, reach for a live stamp. If you want your mail opened, it must get the attention of a buyer.

Instead of just placing a stamp, let's get a little off center, placing the stamp sideways or upside down. Tests show you'll get better response with unique postage placement (as long as you are in the postal requirements.)

Test one stamp, two stamp, a sideways stamp, and more. Be unique, get the attention of buyers with your “probably done by a person look.” You won't have any chance of sharing your message if the letter is never opened, this helps.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt turns simple contact information into profitable marketing campaigns for business-to-business technical services firms. Want results, ask Justin Hitt at

Mystery Envelope Marketing

Using on-line bill pay services, rather than returning bills by mail, may be opening the door to a powerful marketing opportunity. What to do with all those envelopes in bills? How about using them for sneak up marketing.

For small mailings recycled envelopes add punch to appointment setting letters, follow up, and lead generation. This sales gimmick is especially good for building curiosity because it looks like anything but an advertisement.

Just black out any addresses, put your return address (not company name) and address as usual. Your recipient will wonder who is writing, even with their address in print showing through the envelope window.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps business-to-business selling professionals generate more qualified leads, set more appointments, and earn more now. For help with your next targeted campaign, visit

Dollar Store Marketing Ideas

Grabbers in marketing help get your prospects attention, however, they must be relevant and enhance your sales message. One exercise to find grabbers is visiting your local Dollar Store.

Look at small items you can mail, put a sales letter inside, or illustrate a benefit of owning your product. For example, barrel of monkeys becomes “Stop Monkeying Around With Equipment Service, …

You don't need to have your company name emblazoned all over it. Start with an idea that connects your reader with one of the benefits of owning your solution. Done right, you'll get past gatekeepers and get the appointment.

© 2009 Unusual Sales Gimmicks, All rights reserved.

Justin Hitt helps technical services marketers connect with real buyers, improve b2b lead generation, and helps you keep profitable customers. Add life to your next campaign, visit