With President Obama's election a number of tasteful marketing connections are made, while others lack any value at all. What these marketers are doing is connecting with celebrity status.

Done correctly you can bring attention to an important issue (or service), for example by making the smallest ever Obama images nanotechnology is featured.

How can you ride along with a celebrity in promoting what it is you do? Even better, who could endorse your solution? Done tastefully, the right way, you can borrow credibility and fame for your solution.

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