Do you want more sales and high-quality leads? What you test matters when doing conversion rate optimization. Today's episode covers mistakes to avoid when doing conversion rate optimization.

Conversion rate optimization is about increasing the percentage of visitors who perform a desired action. That action could be lead generation or a sales transaction.

Optimization applies to websites, postal mail, or any other sales funnel. No matter the medium, many factors contribute to conversion.

You want engagement, conversion, and sales, but how do you get it more effectively? It starts with making small changes informed by best practices.

Those best practices are characteristics that tend to produce qualified leads and sales. These changes are measured, systematic, and purposeful.

Contact us about auditing your conversion and marketing metrics. My team can help you or your clients increase ROI from 300% to 600% while boosting profit per sale.

Don't let someone fix your conversion rate only to make your website worse. Start with working web analytics, then optimize for sales.