Volume 1. Issue 2. April 2004. Bold? Emphatically Not!

Patrick Quinn calls today's copywriters' efforts "visual abominations!" Are you overusing bold fonts, even distracting your reader while emphasizing nothing? Complete with examples. Let's Make BOLD What You'll Discover In This Issue A far too common mistake copywriters make with emphasis, and how this can distract readers so they miss your message.What to do when […]

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