Grabbers in marketing help get your prospects attention, however, they must be relevant and enhance your sales message. One exercise to find grabbers is visiting your local Dollar Store.

Look at small items you can mail, put a sales letter inside, or illustrate a benefit of owning your product. For example, barrel of monkeys becomes “Stop Monkeying Around With Equipment Service, …“

You don't need to have your company name emblazoned all over it. Start with an idea that connects your reader with one of the benefits of owning your solution. Done right, you'll get past gatekeepers and get the appointment.

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Justin Hitt helps technical services marketers connect with real buyers, improve b2b lead generation, and helps you keep profitable customers. Add life to your next campaign, visit http://JustinHitt.com/