Every Journey Begins With One Step Toward a Destination

Achievement is largely the product of steadily raising one's levels of aspiration and expectation.

— Jack Nicklaus, American professional golfer.

Do you have big goals you want to reach in this lifetime? Do you want to know how to become a successful copywriter? This mindset shift is critical to achievement. The secret is incremental progression.

Results Come To Copywriters Who Know What Results Look Like

Start with an understanding of these two key concepts. The first is a target for achievement; the second is meaningful steps. All results come to those who understand the current state, then incrementally improve.

Adding minor improvements as working toward a specific goal will move you closer to any objective in the shortest amount of time. If you want to earn a million dollars a year, start with one dollar a day.

Do you want to sell more? Observe your current state, identify how many sales you want, then take the steps necessary. A new prospect each day goes further than any other approach.

With Clearly Defined Goals, It Is Difficult To Become Distracted!

The modern world distracts worthy individuals. It tells them they must do more to achieve more. What tools are necessary to solve problems that form obstacles in your journey? Very often, no tools are required.

You were born with the most powerful tool of them all, your brain. Use that plus writing skills to become the best copywriter in your niche. No tool can help you do that.

Ask yourself. What do you want to achieve? What will success look like to you? Who has already reached that success who you can model? Write this down as your guiding plan.

Remember, something toward an objective is better than nothing. Rather than thinking about a problem, do something to test possible solutions. Use your goal as guidance for action.

Sometimes you'll need to take a lot of action each day. Other times doing nothing is the best approach. Yet the choice is made by asking, “Does this move me closer to my goal?

Know There Will Be Obstacles To Your Achievement, And That's Okay

Whenever you get stuck with a problem, do something — even if it is small. If this action moves you closer to your objective, it will be worth your time.

If that action fails, you can do something else. At least you didn't sit there like a rock. You took one step towards what you wanted.

This is called Kaizen (of Japanese origin) in manufacturing, meaning continual incremental improvement. A project plan gets developed. That plan lays out the purpose, objectives, and deliverables.

Think Within Meaning, Process, Method, and Principles of Achievement

Kaizen is the Japanese word for ‘improvement,' a philosophical concept of continuously improving. As a formal methodology, you structure work around specific outcomes, not activity.

Everything done within that project seeks to move toward the plan. Small incremental changes create impact over time. When obstacles arise, they don't change the program; they change the approach.

A company using Kaizen doesn't start work outside its core objectives. They focus on what achieves larger goals yet solve problems in pieces beginning now.

Focusing All Resources On A Few Predetermined Outcomes Gives You Power

A kaizen approach focuses all available resources on the most important thing. You'll develop a process or workflow to create specific results. Quality improves, you adopt new habits, and results come naturally.

Where do you want to go? What is the path that you must take? Do you have a written plan? You can get there starting today by taking the first step now.

If you want to write better copy, you're in the right place. Join our copywriting tips newsletter, or write with your questions.

Too many sit around waiting for something to happen. That's not how successful copywriters achieve. It takes writing, prospecting, and delivering quality work.