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Over the 4th of July weekend, I had the opportunity to visit Toronto and noticed something interesting. It didn't click until I was driving along an overpass in Richmond VA last weekend.
What was this strange observation?
With land prices at a premium in commercial districts just about any place you go — Toronto had plants on their roof, while Richmond had none.
Besides the insulation value with everyone talking about green, here is an untapped opportunity. Why aren't roofing contractors designing systems to convert tops of buildings into green space?
If you want more sales in your business, you've got to do something different. It could as easily be a roofing and waterproofing company partnering with a landscaper — for green roof tops.
Perhaps shrubbery on the fifth floor doesn't get you excited. What about water reclamation or solar energy? The key is connecting what you do with what others want to buy.
Why would a building owner pay a premium for this kind of unique solution?
* Helps customers be green without changing how they do business. Provide them a market advantage with real estate they already own.
* Imaging lowering your costs while helping the environment, turn ugly roof space into a garden of eden for your business.
* Reduce building operation costs, energy bills, and protect their property investment. Puts money in their pocket while increasing property values.
* Demonstrate their commitment to the new green economy, provides resources from otherwise dead space. Improves their public image.
Tell you what. If you have a synergistic relationship to deliver a “green” service that I can get excited about, I'll partner with you. My company will deliver B2B lead generation, appointment setting materials, even help design the marketing campaign.
Because I like these types of projects, you'll get favorable rates under a limited partnership agreement because I want a share of this growing industry. Or, you can hire my company's services straight out at regular rates.
If you think I'm crazy, then you've just lost a million dollars. That's because there are several companies already making money where you have not… for example http://www.greengridroofs.com/ …and they are even making three fatal business website mistakes that I hope they don't make in their other marketing.
Who can profit from this idea? The architectural firm who designs roofing materials, suppliers, your customers, landscaping designers, water reclamation/irrigation, and even solar energy contractors. And this is just one example.
The exciting thing is, there is plenty of room in this market when you are using strategic relations methods. The proof is in the number of naked building tops across our nations cities. What are you doing to leverage business relationships using strategic relations methods?
Sincerely,
Justin Hitt
Strategic Relations Consultant
24/7 Phone Fax Hotline: +1 (757) 282-7779
P.S. You might as well print this message out and pass it around the office. Members can get more on the value of partner relations visiting https://iunctura.com/columns/2003/10/improve_the_val.html — Your questions are always welcome, just reply to this message.
Justin Hitt turns resources you already have into profits for your business and those smart enough to take small actions. Justin is the publisher of Inside Strategic Relations, the only publication that shows technical services businesses how to create and keep profitable customers, join us at http://www.InsideStrategicRelations.com/
