More people turn to published authors for advice and information; almost every talking head interviewed has a book of their own. This unusual gimmick can put you miles ahead of average salespeople, launching you to stardom in your industry. It's easy, if you know-how.
Write a book about all the mistakes your non-buyers make, choosing some other solution, including tips to avoid these mistakes. Focus on things your buyers should know that reinforce their decision, including customer stories, and give the book away for FREE.
This task is easier than you think; the key is to focus on helping the reader make the right decisions.
Not as powerful, but you can even give away someone else's book or report with a cover letter, but it's best to write your own. When everyone else is schlepping business cards, you have a leave behind that stick.
Here's the secret: the book gets the prospect thinking about the right solution before you have a sales appointment (positioning you as an expert.)
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Who can put the kick back into your sales results? Justin Hitt helps services firms sell more in any economy, dominating their markets guaranteed. For sales results you can bank on, visit http://JustinHitt.com/
What This Gimmick Means to Copywriters and Marketers
As a copywriter, this is a huge opportunity to write books and reports for clients. Even a long-form booklet can help qualify prospects while giving your client leverage with intellectual property.