What a rejected New Zealand suitor did that could buzz up your business bottom line? Paul Holewa reports how a man after his wedding proposal was rejected by his girlfriend used Twitter for a scavenger hunt to give away the expensive wedding ring.
Paul suggests the scavenger hunt idea for a Jeweler to use in marketing, but you can go so much further. Imagine hiding hints around your showroom, across town with partner businesses, in your trade show both, and other places you want prospects peeking.
You don't even need to hide something related to your business, just make every hint relevant to what your buyers need to know to purchase. Motivated buyers respond to adventure. With a strong prize for the right audience, the right publicity, and your scavenger hunt will draw in prospects for your database quickly.
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Justin Hitt helps technical services firms use hidden resources they already own to attract profitable customers in any economy. For more ideas you can profit from, get his FREE newsletter for selling professionals at http://InsideStrategicRelations.com/