While some marketers fantasize about reach, brand, and exposure, while others profit. If you want to know what defines business website success, you are in the right place. Here's how to earn more from your business website.
The bounce rate is indeed important. And the number of visitors contributes to conversion. But your bottom line measure of business website success is summed up in two formulas:
Visitor Value = Income Generated / Visitors
Cost per Visitor = (Marketing Cost + Overhead) / VisitorsEverything else, from conversion rates, time on site, and new visitor percentages, is secondary. They only contribute to this measure above. When speaking of visitors, that's unique visitors daily against your daily receipts. It's that easy!
This formula lets you know how much to pay for advertising and what you can spend on a lead. You can also better determine your business website's contribution to your marketing.
If you're not measuring, you must ask yourself if you're serious about marketing and growing your business.
Why do people still talk about page views, Google Pagerank, impressions, and total visitors? Two kinds of marketers talk about these false measures: (1) those who don't know any better and (2) those who want to throw you off their profitable niches.
Unfortunately, there isn't any surefire B.S. detector to know which is which here.
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