How you describe what you do can set you apart and get your buyers attention quickly. This doesn't mean butcher the English language, but instead how to be descriptive.
The simple way of looking at this is how you describe yourself. If your a sales person, what kind of adjectives describe you. Are you a “sales consultant” or an “account representative”?
A more powerful approach is using copy writing to describe a common service in an unusual way, that positions your solutions as the right solution. Change the way you describe your industry, use the words of your customer, and be vivid for your prospects attention.
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