Marketing With Video: Does It Need to be Live or Recorded? (YouTube)
Do you need to record live when presenting podcasts, webinars, or events? The answer depends. Here are the facts:
- Video marketing (and other presentations) in front of a live audience, or pre-recorded, improve your public speaking skills. Be regular about it.
- You could have technical issues, and calls can disconnect. Even if you are live, you want to record every call.
- A live presentation lets you respond to the audience's state. Especially useful for small groups and high-ticket offers.
- How you present on video improves your status as a recognized expert. Learning to speak with confidence improves results if you have something relevant to say.
- You don't want to be talking to an empty room. Always have someone monitor your call. If you speak on a day ending in “Y”, then record.
- Depends on the purpose. If you are recording to develop an information product or course, you can have a live audience or not.
- Don't let that audience be a distraction. It is worth NOT responding to audience concerns if someone on your team can handle them.
We help subject-matter experts, entrepreneurs, and executives build business relationships.
Video and in-person presentations are part of this influential power. Even pre-recorded.
These insights help you make the most of calls, webinars, and events. And best of all, they improve your public speaking skills.
Highlights
- Webinars, masterclasses, and podcasts are all forms of video marketing. Deliver them as events, rather than routine.
- Done right, video helps you boost engagement, increase trust, and drive conversion. It doesn't have to be perfect.
- The best long-form presentations have scripts or a written outline. Have a conversation and use formulas to share anything else.
- For high-ticket services, it will take 9 to 19 touches. Video is a great way to increase engagement while demonstrating value.
- Video enhances information retention, especially for complex topics. Use video for informational intent.
- Video marketing goes beyond YouTube. Private and self-hosted video for a specific audience has a lot of value, too.
Resources
- Event Marketing Magic,
- Topic Testing Methods,
- Power Public Speaking, #J0204A
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