Are you concerned about traffic to your business website is growing but you aren't collecting more leads? This is a common challenge I help clients address. Here are several actions to take that increase leads from your business website:

1. Reduce bounce rate from lead sources. While your UVD is low, focus on reducing bounce rate and increasing time on site. These measures tell you visitor interest levels.
2. Test against top referrals to increase visitor volume. For every top referral add something to your marketing on another site to diversify this growth.
3. Simplify design to capture interested leads. Change your lead generation to identify interest in easy to understand concepts that describe results your solution delivers.
4. Build generic lists in your market. Use other sites to capture the names of generic leads. Those not ready to do business right now, but interested in the theme of your solution.
5. Expand content and advertising around top keywords. Search keywords tell you what visitors are using to find you, use content around long tail keywords to attract more.

These optimization strategies will increase contextual relevance for visitors. As you build up traffic (toward 500 UVD) optimize these channels again, but right now you want stability in lead generation.

Understand it's leads NOT traffic you want from your business website.  If you want to supercharge your lead generation then use off-line factors too.

That's what I cover in my “B2B Website Profits Kit” available elsewhere on this site. Don't neglect a single traffic source because …

Without a volume of quality visitors your business website will not noticeably attract leads. You won't have enough visitors to test copy, and will have a limited return on your investment.

From this list choose one strategy to put in place this week.  Focus on making that one idea work well before testing something else.  You have five proven lead generation winners in your hand.

The biggest challenge clients face is that they jump around trying different things.  They never  squeezing greatest results out of what they are already doing.

When you start with these five lead generation insights you get results without distraction.  By helping clients focus, I help them generate more qualified leads from their business website.

And now you can too.

Justin Hitt

A business analyst who specializing in sales generating marketing copy. Author, copywriter, and publisher of newsletters that help clients transform business relationships into profits guaranteed. More than 20 years of experience with technical writing, sales copy, and lead generation.

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