Using on-line bill pay services, rather than returning bills by mail, may be opening the door to a powerful marketing opportunity. What to do with all those envelopes in bills? How about using them for sneak up marketing.
For small mailings recycled envelopes add punch to appointment setting letters, follow up, and lead generation. This sales gimmick is especially good for building curiosity because it looks like anything but an advertisement.
Just black out any addresses, put your return address (not company name) and address as usual. Your recipient will wonder who is writing, even with their address in print showing through the envelope window.
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Justin Hitt helps business-to-business selling professionals generate more qualified leads, set more appointments, and earn more now. For help with your next targeted campaign, visit https://www.jwhco.com/
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