For B2B firms lead “standard” lead follow up floats between 25% and 50% of volume within 30 days of capture. This is primarily because marketing professionals aren't prepared for follow up. How can your lead generation can be much more effective?
You can improve sales volume without increasing lead flow by preparing to follow up in advance of the initial contact. Setup a response kit, telephone script, or other quickly implemented tools rather than relying solely on sales people to take action.
By prepackaging your business lead follow up you'll be more responsive to buyers interests closer to their actual request. Target to follow up on ALL leads within 24-hours, if plan ahead, this is possible.
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Hitt Publishing Direct helps business-to-business service providers follow up quickly with automated systems and training. For the tools to follow up on more leads faster, visit https://www.jwhco.com/