It's ok to be different and have a little fun with your customers, especially when it makes sales. But many marketers shudder at the thought of using sneaky marketing.
Something I learned from Dan Kennedy's Magnetic Marketing Program is that being a little different helps you stand out (and get attention.) Whether you are mailing someone a tiny trash can, using a dollar bill on a letter, or even shipping them a brick.
Get attention for your message as long as you don't take away from what you are saying. It doesn't matter how “sophisticated” your buyer, they all want to have fun. Sneak in something that surprises them, and you'll grow sales.
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