I was asked, “Why have you decided to publish a free weblog that's available to the public after so long with just paid client sites? Especially since past columns written for Building Business Relationships talk badly about blogging, even suggesting weblogs just be used as a project management tool.” Don't worry; I'm not jumping on any bandwagon, I haven't sold out, and this resource isn't really free.
Anything that requires an investment of your time costs something. I'm not jumping on any bandwagon because the only thing “weblog” about this site is “blog” in the name. You won't find me rambling on here about anything that can't specifically be tied to results in your business (even in this message, as you'll see)
The sole purpose of this website is to answer your questions in a familiar format that (a) lets me promote what my businesses can do for you and (b) points out other resources in my network of tools for sales and marketing management. I'll be very honest and truthful about my intentions here because… I want you to learn from them.
If you're not already doing ask campaigns in your business, as a sales or marketing manager, you are missing out on valuable insights about your marketplace. What this website does for my clients and companies:
- It helps me understand pressing issues faced by sales and marketing management.
- Puts my companies in touch with individuals who may not already use subscription services.
- Provides a publicity tool to directly connect with buyers in my marketplace.
- Generates leads for my business, partners, and my paid subscription services.
- Encourages you to learn more about specific topics covered in detail elsewhere.
- Gives you an open channel to ask about your specific situation and how I might help you.
This site does at least twenty other things for my organizations, but there is a lesson for you. Could a similar tool do the same things for your company? It isn't about media image, branding, or anything other than a communications tool designed to generate sales.
You'll notice this simple resource is not plastered with advertisements. In fact, you won't find any of the big-name CRM software or other “brands” polluting this non-biased tool for sales and marketing managers. How much does this type of “partnering” influence editorial content?
Because I don't accept paid advertisers (that's right, everyone on my advertising network is hand-selected for relevance), I can freely say anything I want. That means I'll frankly answer your questions without filters or blinders imposed by sponsors.
Look, I couldn't begin to share with you all the strategies I've used to help industrial B2B clients generate more than $48 million dollars in new revenue (and growing). I've got volumes of articles, client case studies, hundreds of hours of audio recordings, and much more … this is just a taste.
This seemingly free resource is just the tip of the iceberg of what I have available to clients. It's designed to make you hungry for more, to entice you with strong value so you'll want to invest in these ideas to create and keep profitable customers in your business.
If you aren't giving your marketplace tools to better understand what you offer, you're missing out on hundreds of prospective buyers who might not discover what you can do for them otherwise. It's no different than contributing materials to trade publications, but you have to do something.
Scour these pages, invest in the resources I reference, and take note not only of what I say, but how I'm connecting to cultivate stronger business relationships. You'll find a goldmine of ideas to help you create and keep profitable customers for your own industrial business-to-business firm.
Let's face it: it's not easy being in sales and marketing management today—let me help you make it easier as we work together to deliver measurable results.
