So you've heard a lot about marketing on the Internet. Yes, your business blog and website goes beyond just one-to-one communications with prospects, or a service tool for customers, but the nature of this tool provides additional information.
Information about what you say? Many thing business blogs are great places to talk about the company. Maybe leave little quips about what is going on around the office.
However, that's boring. No body really cares about you as a business, not until you show them how well you understand your customers needs.
Instead of talking about YOU on your website, why not connect with prospects by profiling your customers success. Another topic is to advocate certain methods or ideas that improve what customers get out of your products.
No matter what you write (or hire someone to write for you), don't be boring. Internet marketing provides a low cost way to reach prospects and generate leads, however, it also provides a lot of choice.
Your efforts must provide unique insights and value that brings the reader to your organization. But writing is just one part of being on-line, a properly designed business website will generate sales and improve customer service.
For my clients I use data analytics to discover long-tail keywords, research to develop topics, and present materials for readers to respond. This is something you can't get in print that extends the conversation.
If done right, there is a lot you can get from Internet marketing if you know how. What is it that you want on-line? How is your business prepared for success in this area?
© 2008 JWH Consolidated Inc, All rights reserved.
B2B Website Profits and Justin Hitt shows business how to turn visitors into customers using your website as a customer relationship building tool. Ideas for your business at http://B2bWebsiteProfits.com/